NINGTYAS, Rahayu; ELPANSO, Efan. Analyzing the Impact of Pricing, Promotions, and Customer Experience on Purchase Decisions: A Case Study of Birth Control Pill Sales by a Pharmaceutical Company in Palembang. Majalah Bisnis & IPTEK, [S. l.], v. 17, n. 2, p. 154–162, 2024. DOI: 10.55208/vcejhz39. Disponível em: https://bistek.stiepas.org/index.php/bistek/article/view/41. Acesso em: 7 oct. 2026.