PUTRA, Guruh Dwi; SIDHARTA, Iwan; RUSJIANA, Jimmy; KADIR, Kadir. The Influence of Brand Image and Price on Purchasing Decisions: Study On One of The Red Ginger Companies in Bandung. Majalah Bisnis & IPTEK, [S. l.], v. 18, n. 1, p. 11–22, 2025. DOI: 10.55208/reww0070. Disponível em: https://bistek.stiepas.org/index.php/bistek/article/view/370. Acesso em: 7 oct. 2026.