SUPRIADI, Edi; LARASHATI, Irena; DWIYANISA, Ashila; JANNAH, Annita; HERAWATI, Octaviane. The Impact of Price and Promotion on The Consumer’s Buying Behavior in The Metropolitan Region of Bandung . Majalah Bisnis & IPTEK, [S. l.], v. 16, n. 1, p. 119–128, 2023. DOI: 10.55208/q4n40359. Disponível em: https://bistek.stiepas.org/index.php/bistek/article/view/316. Acesso em: 7 oct. 2026.