Ningtyas, Rahayu, and Efan Elpanso. 2024. “Analyzing the Impact of Pricing, Promotions, and Customer Experience on Purchase Decisions: A Case Study of Birth Control Pill Sales by a Pharmaceutical Company in Palembang”. Majalah Bisnis & IPTEK 17 (2): 154-62. https://doi.org/10.55208/vcejhz39.