Ningtyas, Rahayu, and Efan Elpanso. “Analyzing the Impact of Pricing, Promotions, and Customer Experience on Purchase Decisions: A Case Study of Birth Control Pill Sales by a Pharmaceutical Company in Palembang”. Majalah Bisnis & IPTEK 17, no. 2 (November 30, 2024): 154–162. Accessed October 7, 2026. https://bistek.stiepas.org/index.php/bistek/article/view/41.