Analisis Pengaruh Influencer Sosial Media Terhadap Keputusan Masyarakat Indonesia Dalam Pembelian Cryptocurrency
DOI:
https://doi.org/10.55208/y77zj764Keywords:
Cryptocurrency, Influencer, Purchase, Social MediaAbstract
Cryptocurrency is increasingly showing its popularity as an investment medium that is increasingly taking the attention of the Indonesian people, both common people and experts. This phenomenon is prone to market manipulation by pumping and dumping certain cryptocurrency entities, trapping novice investors.. The respondents of this study were taken from Indonesian people who have cryptocurrencies and social media users. The method used in this study is a descriptive quantitative research method with a total of 151 respondents. The data instrument used in this study was a questionnaire distributed online. The results obtained through surveys that have been conducted prove that social media influencers have a positive and significant influence on Indonesian people's cryptocurrency purchasing decisions.
References
Anjani, S., & Irwansyah. (2020). PERANAN INFLUENCER DALAM MENGKOMUNIKASIKAN PESAN DI MEDIA SOSIAL INSTAGRAM [THE ROLE OF SOCIAL MEDIA INFLUENCERS IN COMMUNICATING MESSAGES USING INSTAGRAM]. POLYGLOT: Jurnal Ilmiah, 16(2), 203-229.
Ante, L. (2021). How Elon Musk’s Twitter activity moves cryptocurrency markets. BRL Working Paper Series, 16.
Badan Pengawas Perdagangan Berjangka Komoditi. (2020, Februari 7). Retrieved Februari 26, 2022, from https://bappebti.go.id/resources/docs/peraturan/sk_kep_kepala_bappebti/sk_kep_kepala_bappebti_2020_02_01_1qtddfh0_id.pdf
Bestari, N. P. (2022, Februari 2). TECH. (CNBC Indonesia) Retrieved Februari 26, 2022, from https://www.cnbcindonesia.com/tech/20220202073202-37-312150/para-artis-mulai-melek-kripto-nft-siapa-paling-mahal
Bu, Y., Parkinson, J., & Thaichon, P. (2022). Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention. Journal of Retailing and Consumer Services, 66.
Ferdiawan, Y. I., Nurjanah, P. A., Krisdyan, E. P., Hidayatullah, A., Sirait, H. J., & Rakhmawati, N. A. (2019). HOAX Impact to Community Through Social Media Indonesia. Cakrawala, 19(1), 121-124.
Kamps, J., & Kleinberg, B. (2018). To the moon: defining and detecting cryptocurrency pump-and-dumps. Crime Science, 7(18).
La Morgia, M., Mei, A., Sassi, F., & Stefa, J. (2021). The Doge of Wall Street: Analysis and Detection of Pump and Dump Cryptocurrency Manipulations. arXiv preprint arXiv:2105.00733.
Marbella, H. N., Nur'aini, N. H., Agung, S., & Rakhmawati, N. A. (2021, November 21). Analisis Pengaruh Berita Bohong di Sosial Media Terhadap Keputusan Masyarakat Indonesia Melakukan Vaksinasi Covid-19. Jurnal Indonesia Sosial Teknologi, 2(11), 1951-1966.
Rukajat, A. (2018). Pendekatan Penelitian Kuantitatif. Sleman: CV Budi Utama.
Shahzad, S. J., Anas, M., & Bouri, E. (2022, Januari 14). Price explosiveness in cryptocurrencies and Elon Musk’s tweets. Finance Research Letters.
Siyoto, S., & Sodik, M. A. (2015). Dasar Metodologi Penelitian. Sleman: Literasi Media Publishing.
Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 R. Aditya Rayhan Zanesty, Tio Arya Dewa Prakasa, Intania Chantika Alina, Nur Aini Rakhmawati (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
