The Influence of Service Quality and Brand Image on Purchase Decisions: Study on Consumers of Muslim Fashion Products in Bandung City

Firza Insanudzaky; Muhammad Rayyan Arasyi; Muhammad Zacky Alfasyah; Vanezza Sayyid Akbar

doi:10.55208/2ky6jn80

Authors

Firza Insanudzaky Universitas Pendidikan Indonesia, Bandung Author
Muhammad Rayyan Arasyi Universitas Pendidikan Indonesia, Bandung Author
Muhammad Zacky Alfasyah Universitas Pendidikan Indonesia, Bandung Author
Vanezza Sayyid Akbar Universitas Pendidikan Indonesia, Bandung Author

DOI:

https://doi.org/10.55208/2ky6jn80

Keywords:

Management, Efficiency, Inventory

Abstract

Good management is essential to a business because it directly affects the company's operations. Goods management aims to maintain the efficiency and productivity of the company. This study aims to analyze the goods management system at a Manufacturing Company in Tangerang City, which is essential for this company. The research method used was an online interview via chat, giving twelve questions to the company regarding goods management. The study results show that the goods management system in one of the Manufacturing Companies in Tangerang City has many benefits in reducing the risk of losing goods and streamlining work. In its implementation, one of the Manufacturing Companies in Tangerang City uses Axapta and ODDO software which specifically can oversee the management of goods effectively. In its implementation, companies also need to carry out established procedures and provide training to their employees. Overall, this study provides recommendations to one of the Manufacturing Companies in Tangerang City to continuously develop an existing goods management system and Manufacturing Companies in Tangerang City to provide more budget to train and change technology according to current needs to improve effectiveness and efficiency in the goods management system to monitor the inventory and usage of goods.

References

Alnaser, M. A., & Al-Aqrabawi, H. (2018). An Integrated System for Inventory Management and Traceability of Food Products. Journal of Food Quality, 2018, 1-10.

Amalia, S. (2022). Implementasi Access Reform pada Kelompok Pengolahan Hasil Ikan Studi Kasus: Kampung Iwak Kelurahan Mentaos. Jurnal Pendidikan dan Konseling (JPDK), 4(5), 2288-2294.

Ayu, D., Fauzi, M., & Setiawan, F. (2019). Penerapan Sistem Informasi Manajemen Persediaan Barang pada Perusahaan Distribusi. Jurnal Manajemen dan Bisnis, 16(1), 57-69.

Christian, S. B., & Fajriah, R. (2020). Aplikasi Sistem Informasi Inventaris Perusahaan Untuk Mendukung Manajemen Procurement. JUST IT: Jurnal Sistem Informasi, Teknologi Informasi dan Komputer, 11(1), 62-71.

Fransisca, S., & Putri, R. N. (2019). Pemanfaatan Teknologi RFID Untuk Pengelolaan Inventaris Sekolah Dengan Metode (R&D). Jurnal Mahasiswa Aplikasi Teknologi Komputer dan Informasi (JMApTeKsi), 1(1), 72-75.

Kusuma, R., Handayani, T., & Sukoco, M. (2020). Pengaruh Pengelolaan Persediaan dan Penggunaan Teknologi Informasi Terhadap Biaya Logistik: Studi pada Perusahaan Distribusi di Indonesia. Jurnal Manajemen dan Bisnis, 17(2), 126-142.

Kusuma, Y., Sumarauw, J. S., & Wangke, S. J. (2017). Analisis Sistem Manajemen Pergudangan Pada CV. Sulawesi Pratama Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 5(2).

Luih, J. R., Haryani, C. A., & Widjaja, A. E. (2022). Penerapan Teknologi Qr Code Berbasis Web pada Sistem Manajemen Inventaris di Gudang PT XYZ. Technomedia Journal, 7(2 October), 202-215.

Maulana, A., Sadikin, M., & Izzuddin, A. (2018). Implementasi Sistem Informasi Manajemen Inventaris Berbasis Web Di Pusat Teknologi Informasi Dan Komunikasi–BPPT. Setrum: Sistem Kendali-Tenaga-Elektronika- Telekomunikasi-Komputer, 7(1), 182-196.

Narula, S., & Gupta, S. (2020). Implementing inventory management system in small businesses. International Journal of Applied Management Science, 12(4), 329-344.

Prasetyo, T., & Hastuti, D. (2018). Pengaruh Gaya Kepemimpinan Transformasional Terhadap Kepuasan Kerja Dan Kinerja Karyawan Melalui Motivasi Kerja Sebagai Variabel Intervening. Jurnal Manajemen dan Kewirausahaan, 20(1), 13-24.

Purnawati, N. K., & Eka Narendra Putri, D. G. (2018), Kinerja Manajemen Persediaan Barang Dagangan PT. Artha Dinamis Sentosa Bali Dari Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia.

Putra, D. G. E. N., & Purnawati, N. K. (2018). Kinerja Manajemen Persediaan Barang Dagangan Pt. Artha Dinamis Sentosa Bali (Doctoral dissertation, Udayana University).

Setiawan, R., & Pratama, S. (2020). Penerapan Risk Management dalam Pengelolaan Persediaan Barang pada Perusahaan Manufaktur. Jurnal Teknologi dan Sistem Informasi, 6(1), 89-97.

Sudiatmo, A. (2021). Sistem Informasi Manajemen Gudang Obat Menggunakan Database Dan Form Oracle Di Pt. Leuwitex. Naratif: Jurnal Nasional Riset, Aplikasi dan Teknik Informatika, 3(1), 64-70.

Theodora, T, & Yuliani, F, & Heriyanto, M. (2019). Implementasi Kebijakan Penatausahaan Barang Milik Daerah Dari E-Jurnal Universitas Riau, Fakultas Ilmu Sosial Politik Program Studi Magister Ilmu Administrasi

Yulianto, B., & Khairul, M. (2018). Analysis of Inventory Management with Barcode Technology (Case Study: PT ABC). Journal of Industrial Engineering and Management Science, 1(2), 93-100.