The Influence of Motivation and Work Competence on Employee Performance: At A Company Engaged in Marketing

Toni Geopani; Asep Rochyadi Suherman; Adang Adang; Annita Jannah; Djadjat Suswanto

doi:10.55208/hxjx9v51

Authors

Toni Geopani Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung Author
Asep Rochyadi Suherman Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung Author
Adang Adang Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung Author
Annita Jannah Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung Author
Djadjat Suswanto Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung Author

DOI:

https://doi.org/10.55208/hxjx9v51

Keywords:

Motivation, Work Competence, Employee Performance

Abstract

This study investigates how work motivation and competency impact employee performance at a marketing-related organization. The research focused on work motivation and competence because these factors are critical in determining an individual's success within the organization's framework. The regression analysis method examines Employee performance in connection to these variables.

Based on the research findings, motivation has a total influence of 40.7% on employee performance, making it the most significant factor. Motivation is an innate desire that propels people to accomplish the objectives they set for themselves at work. A high level of motivation can boost workers' morale, commitment, and work ethic. Managers must comprehend and use the elements that inspire workers, such as rewards for accomplishments, chances for professional growth, and suitable incentives.

However, with a total influence of 27.3%, work competency also has a noteworthy impact on employee performance. Job competencies are the set of abilities, attitudes, and knowledge required to succeed in a specific work. Workers with solid work abilities are typically better equipped to perform their jobs quickly and effectively. As a result, the organization's management must be dedicated to enhancing worker competency through development, training, and ongoing education.

With a coefficient of determination value of 68.1%, the analysis demonstrates that the influence of both job competence and motivation significantly influences variations in employee performance. Nonetheless, these two factors account for just about 31.9% of the variability in performance. External variables like the workplace, organizational policy, external economic situations, and internal employee considerations may also impact employee performance.

These results give the organization's management helpful information for creating plans and policies that enhance worker performance. Enhancing work competence and staff motivation can be a significant starting point. To improve effectiveness, businesses must also consider other aspects affecting employee performance.

The study highlights the significance of work motivation and competence as critical elements influencing employee performance in a marketing-related organization. Enterprises are expected to enhance their total performance, production, and efficiency by comprehending and controlling these aspects. To improve knowledge of the variables affecting worker performance and to pinpoint more targeted approaches to boosting competence and motivation at work, further study can be done.

References

Lestari, I., Sukmalana, S., Suherman, A. R., & Titi, T. (2023). The Influence of Achievement Motivation and Work Discipline on Employee Performance: Study at One of The Future Companies in The City of Bandung. Majalah Bisnis &Amp; IPTEK, 16(1), 172–180. https://doi.org/10.55208/bistek.v16i1.353

Pandia, E. K., & Zulfikar, V. A. (2023). The Effect of Work Motivation and Discipline on Employee Performance: Study at a Convection Service Company in the City of Bandung. Majalah Bisnis &Amp; IPTEK, 16(2), 260 –. https://doi.org/10.55208/bistek.v16i2.474

Destiana, S. R. ., Rinawati, N. ., Resawati, R., & Danasasmita, W. M. . (2022). Pengaruh Motivasi Dan Kompetensi Terhadap Kinerja Pegawai: Survey pada salah satu instansi pemerintah di Kota Bandung. Acman: Accounting and Management Journal, 2(1), 76–86. https://doi.org/10.55208/aj.v2i1.31

Hajiali, I., Kessi, A. M. F., Budiandriani, B., Prihatin, E., & Sufri, M. M. (2022). Determination of work motivation, leadership style, employee competence on job satisfaction and employee performance. Golden Ratio of Human Resource Management, 2(1), 57-69.

Mulang, H. (2021). The effect of competences, work motivation, learning environment on human resource performance. Golden Ratio of Human Resource Management, 1(2), 84-93.

Sitopu, Y. B., Sitinjak, K. A., & Marpaung, F. K. (2021). The influence of motivation, work discipline, and compensation on employee performance. Golden Ratio of Human Resource Management, 1(2), 72-83.

Andreas, D. (2022). Employee performance: The effect of motivation and job satisfaction. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 28-35.

Niati, D. R., Siregar, Z. M. E., & Prayoga, Y. (2021). The effect of training on work performance and career development: the role of motivation as intervening variable. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 2385-2393.

Sutaguna, I. N. T., Yusuf, M., Ardianto, R., & Wartono, P. (2023). The Effect Of Competence, Work Experience, Work Environment, And Work Discipline On Employee Performance. Asian Journal of Management, Entrepreneurship and Social Science, 3(01), 367-381.

Sugiarti, E. (2022). The Influence of Training, Work Environment and Career Development on Work Motivation That Has an Impact on Employee Performance at PT. Suryamas Elsindo Primatama In West Jakarta. International Journal of Artificial Intelligence Research, 6(1), 1-11.

Maryani, Y., Entang, M., & Tukiran, M. (2021). The relationship between work motivation, work discipline and employee performance at the Regional Secretariat of Bogor City. International Journal of Social and Management Studies, 2(2), 1-16.

Persada, I. N., & Nabella, S. D. (2023). The influence of compensation, training, competence and work discipline on employee performance pt. Luas retail Indonesia. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), 1(4), 291-303.

Mulyana, Y., Chaeroni, N., Erlangga, H., Solahudin, M., Nurjaya, N., Sunarsi, D., ... & Purwanto, A. (2021). The influence of motivation, ability, organizational culture, work environment on teachers performance. Turkish Journal of Computer and Mathematics Education, 12(4), 99-108.

Jufrizen, J., Rizki, B. O., & Arif, M. (2022). Mediation Role of Work Motivation: Organizational Commitment and Work Engagement on Employee Performance. International Journal of Business Economics (IJBE), 4(1), 18-33.

Wahjoedi, T. (2021). The effect of organizational culture on employee performance mediated by job satisfaction and work motivation: Evident from SMEs in Indonesia. Management Science Letters, 11(7), 2053-2060.

Putra, R., & Ali, H. (2022). Organizational behavior determination and decision making: analysis of skills, motivation and communication (literature review of human resource management). Dinasti International Journal of Digital Business Management, 3(3), 420-431.

Sapta, I., Muafi, M., & SETINI, N. M. (2021). The role of technology, organizational culture, and job satisfaction in improving employee performance during the Covid-19 pandemic. The Journal of Asian Finance, Economics and Business, 8(1), 495-505.

Hidayati, L., & Zulher, Z. (2022). The The Effect of Leadership and Compensation on Employee Performance with Motivation as Moderating Variables at the Pangeran Hotel Pekanbaru. IJEBD (International Journal of Entrepreneurship and Business Development), 5(1), 82-91.